Business Intelligence Management is a programme that prepares you for the new ICT environment that you will face as a manager. Business Intelligence is about pro-active recognition, collecting and processing relevant information about customers and prospective customers, about management information and data warehousing. Many corporations collect data that they consider to be useful and affordable. Some corporations only need general sales figures; others spend much effort on making extensive customer profiles, analyses of competition or internal business measures. Organisations can take better, faster decisions about prospective clients, business partners and operations by turning the raw data that they collect into easily accessible and valuable business information. Many organisations now recognize the power of the data that they already have and that they can collect. IT divisions are asked to facilitate the increasing demand for business intelligence. |