Playing a key management role in the major international companies of tomorrow is going to demand a comprehensiveness understanding of all aspects of communication in international business. A vast amount of international corporations is controlled and managed thanks to the communication function towards all the company's clients, suppliers, staff, shareholders and the wider world outside. Detailed attention to all media The choice of communications media today is wider and more versatile than ever before. Mastering all the features and strengths of these and understanding the ways in which communication can favourably influence a company's future is a key element of the course. Detailed attention is given to all media, from film, video, TV and internet to the press, and all other classical and modern forms of communication. Likewise, message content is addressed such that the optimal use of language is obtained for the communications objective. Challenge of international business The course language is English, one semester in the second year will be dedicated to a communication investigation with a foreign company. There will be a further semester study with a partner university abroad, and the final thesis will address a challenge in international business. International Business Communication is a course within International Business and Management Studies (IBMS). You can register with the IB group for the course International Business and Management Studies. Please confirm on your application form that you opt for the International Business Communication. |